Site Review: elephantsonthewall.com – Paint-by-Number Wall Murals

elephantsonthewall.com is a great concept, executed perfectly!
When I first saw this site, I was impressed by not only their offerings but more importantly, how such a great idea has given power to children around the world to improve the looks of their rooms!
elephantsonthewall.com: Background
With the growth of “direct from the designer” sites on the internet offering not generally available elsewhere and the minimal costs involved with running an online site vs a brick and mortar one, these types of sites are only set to explode over the next few years. I myself saw this a while ago as well, and launched a WoodMarvels.com as a result to serve a similar market segment.
elephantsonthewall.com: How it Works
A customer simply chooses from their extensive gallery which design they think best suits a boring wall they have in their home. Once the blueprints arrive, they tape the transfer paper to the wall, follow the numbers in sequence then paint or draw in the designs. The entire process is no different than what is practiced in kids books but on a far larger scale! The added advantage of this is that if you have a child that has trouble with numbers, this is a great teaching tool as well!
elephantsonthewall.com: The Problems
Each kit they sell comes through the mail, it would be nice to offer a .pdf version as well (for a reduced price) for people with a little more experience and in a hurry. Waiting one to two weeks is a long time but I am sure they offer express as well. I guess making sure you supervise your child is also a great idea or even do it with them, otherwise, they may end-up painting more floor than wall. It would also be nice if they offered more complex and non-kid related patterns as well.
elephantsonthewall.com: The Good
The designs are very nice, the entire concept drop dead easy for the consumer and overall, providing self-esteem to children by creating their own masterpiece that they can cherish for as long as they live with Mom and Dad is worth more than gold. I really like this entire idea! There is also a very broad selection of designs to chose from such as construction to jungle, aquatic to medieval. They even got dinosaurs! How cool is that!
elephantsonthewall.com: What Alexa Says
They have a site ranking just hovering around a million, which is very respectible considering how niche their products are.
elephantsonthewall.com: Competition
I made a search for some of their competitors and to be frank, their stuff blows them so far out of the water that to call them competition is an insult to the word. Here is the only one I found:
- Trace Designs: tracedesigns.net
elephantsonthewall.com: The Final Verdict
This is a fantastic concept which has been executed wonderfully. From what I can see, they own their niche and that is always a wonderful place to be!
The Bottom Line
There is a lot of opportunity in exploiting niches!



